Social Media Strategy

Marketing Campaign



Lostboys Archives

Lostboys Archives is an esteemed footwear and fashion brand based out of Europe.


Scalesocial developed the marketing strategies and ad campaigns for a multitude of Lostboys’ sneaker releases. During the campaign period, Lostboys grew from a static following of 30,000 to over 140,000 followers, establishing themselves as a competitive brand in the sneaker industry.

Key results

  • 110,000+ Instagram followers gained during campaign period. (2 Sep 2021 - 4 April 2022).
  • 15,000,000+ multi-platform campaign impressions.
  • Significant increase in sales conversion rate.

Marketing Campaign

We utilized community marketing and strategic collaborations to extend Lostboys’ brand awareness to new and engaged audiences across the world.

Algoritm & Growth

We provided Lostboys with a comprehensive breakdown of the Instagram algorithm, custom-tailored organic growth strategies, and guidelines on content creation and PR to accelerate their social media growth.


We developed and designed the branding, identity, and graphics for the Lostboys landing page and social media presence. Our focus was geared towards a consistent and personable identity across all Lostboys products and social media channels.

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