Influencer Campaign
Marketing Campaign
Paid Media
Case:
Runge Clothing
Runge is an innovative fashion brand designed with the mission of intertwining two cultures - high end fashion and streetwear.
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Summary
Scalesocial worked with Runge on implementing influencer marketing to enhance their social proof and build brand awareness. Furthermore, Scalesocial developed and executed ad campaigns to increase Runge’s product sales and leads.
Key results
- Successful influencer campaign involving a dozen A-list influencers.
- 480% increase in ad ROI (Instagram & Facebook).
- Enhanced brand awareness and social proof.
Influencer marekting
We conducted market research into which influencers and celebrities would be the best fit for the Runge Campaign. We then developed a strategic report outlining the steps and initiatives needed from each influencer and celebrity to successfully carry out the campaign.
Communication
We built and developed brand relationships with a variety of A-list celebrities with the goal of promoting the “Portrait Knit” clothing collection. Our team managed all of the communication - from outreach to deal closing.
Outcome
Our hand-selected influencers and celebrities effectively executed our campaign initiatives - photoshoots with Runge’s latest collection, tagged Instagram stories and posts, and public sightings with Runge’s clothing - resulting in a successful campaign.
Ad Campaigns
We redeveloped Runge’s marketing campaign and general marketing approach.
We carried out market research into Runge’s audience and potential markets of interest to re-focus campaign efforts into. In addition, we designed a new line of ad content centered around the influencer photoshoots. Through our optimized audience targeting and ad content, Runge significantly increased their ad ROI and product sales.
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