Social Media Management
Social Media Strategy
Branding
Case:
Sneakeratom
Sneakeratom is a tech company in the sneaker & fashion industry providing community access and software solutions.
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Summary
Scalesocial took over management of the Sneakeratom Instagram in April 2020 and has since been behind the day-to-day management, growth, and content creation. Under Scalesocial’s management, the Sneakeratom Instagram has gained over 390,000 followers and become one of the fastest growing pages in the fashion industry.
Key results
- 390k+ Instagram followers gained under Scalesocial's management.
- 17,220 average monthly followers gained over the last 12 months.
- 95,830,684 impressions in the last 90 days (Apr 10 - Jul 8).
Content Creation
We built Sneakeratom’s digital presence through a content creation strategy consisting of market analyses, strategic news sourcing, and reach-optimized graphics. Our acute awareness of trends and engaging content made Sneakeratom the go-to news page for sneaker fans.
Communication
Our communication strategies were concentrated through call-to-action initiatives in Sneakeratom’s content, which ultimately accelerated engagement and built a connection with their audience. Our plan of action also included building strategic partnerships and collaborations with various pages in the sneaker niche, which heightened Sneakeratom’s brand awareness.
Algoritm & Growth
Our strategic initiatives positioned Sneakeratom on the right side of the Instagram algorithm and paved the way for their record-breaking organic growth. Our attentiveness to algorithm updates and new trends allowed us to effortlessly shift our content strategies, resulting in the acquisition of massive followings during periods of change.
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